7ub is "hubb" (حب), the Arabic word for love — the 7 is Arabizi for the Arabic letter ح (haa). Arabizi is the informal way Arabic speakers write online using Latin letters and numbers, where a number stands in for a letter with no Latin equivalent. So "7ub" is read simply as "hubb": love.

The couples-app shelf is crowded, but none of it was made for Muslim couples — no shared du'a, no Islamic framing, no sense that a marriage is an act of worship. And the Muslim apps that exist are almost all about matchmaking: they stop at the nikah. The entire married life that follows — the part that actually needs tending — was left unserved.

7ub is for that after-the-nikah life. One private space for the two of you to stay close and intentional: daily questions, love notes, shared du'as, memories, dreams and letters to your future selves. No feeds, no followers, no audience — just the two of you.

Marriage is half your deen, and the best of you are the best to their families. We think the small, consistent deeds — a kind word today, a du'a for your spouse, a moment remembered together — are what a strong marriage is quietly made of. 7ub exists to make those small acts easy to keep.

Everything in 7ub is scoped to your couple and visible only to the two of you. There is no public timeline and no data sold — the privacy posture is a feature, and it is not up for negotiation.